How AI Is Quietly Changing What You See on Screen

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We decided to break down the rise of virtual product placement (VPP) — the ads you don’t notice but still work. Netflix, Amazon, and Peacock are already testing AI-powered ad integrations in hit shows.
We studied why audiences describe these ads as natural, how they boost purchase intent, and why brands love them.
But is this the future of advertising or a ticking backlash?

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