The neuroscience of influence - Stakeholder management Part 6

Influence isn’t just about what you say, it’s about how people’s brains respond to it. https://sacsconsult.com.au/resource/h...

0:00 Introduction
0:47 Why logical arguments often fail
1:39 The neuroscience of stakeholder decision making
2:26 How the brain filters and resists information
3:14 Emotion, safety and influence
4:02 What triggers a "yes" vs a defensive "no"
5:10 Building trust by reducing cognitive load

In this video, we explore how stakeholders actually make decisions, and how to use neuroscience principles to influence more effectively. You’ll learn why logic often fails, what triggers resistance, and how to align your messaging with how people really think and decide.

#stakeholderdecisionmaking #howtoinfluencestakeholders #stakeholderinfluence #neuroscienceofinfluence #organisationalpsychology #psychometrictest #humanresources

Read the transcript on our website
https://sacsconsult.com.au/step/stake...

Watch the next video in this series:
Part 7 - Ethical persuasion: how to influence with integrity
   • Ethical persuasion: how to influence with ...  

Watch the previous video in this series:
Part 5 - How to plan your stakeholder conversations
   • How to plan your stakeholder conversations...  

Watch the entire series:
Playlist - Stakeholder management essentials
   • Плейлист  

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Thanks for watching our video:
   • The neuroscience of influence - Stakeholde...  

Connect with SACS Consulting
Website: http://www.sacsconsult.com.au/
LinkedIn -   / sacs-consulting  
Andrew Marty, Managing Director -   / 63a  

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