Work Less, Earn More: The Power of Being the Most Expensive

How She Built a 7-Figure Photo Booth Empire by Charging DOUBLE Her Competitors
Ever wondered how to position yourself as the premium brand in your industry? In this episode, Catalina Viau shares how she went from broke insurance worker to running a seven-figure photo booth business by deliberately choosing to be the most expensive option in her market.
Discover how Catalina transformed a "tacky" industry by focusing on luxury experiences rather than competing on price, and learn the mindset shifts that allowed her to serve high-end clients who pay for convenience and quality over cost savings.

What You'll Learn:
How to research and position yourself as the premium option in any market
The psychology behind selling to wealthy customers (it's not what you think!)
How premium pricing actually leads to LESS work and better clients
Why selling experiences beats selling features every time
How to turn your expertise into multiple revenue streams

Key Timestamps:
00:00 - Introduction: The power of premium positioning
01:00 - From insurance worker to photo booth entrepreneur
04:00 - The Vegas convention that changed everything
06:00 - Buying a $9,000 photo booth on parents' emergency credit card
08:00 - Why every photo booth company looked exactly the same
11:00 - Charging DOUBLE the competition from day one
14:00 - Selling experiences, not just photo booths
16:00 - The one free event that catalyzed everything
17:00 - The pitfalls of being the most expensive option
19:00 - Managing premium customer expectations
21:00 - The trash can story: Understanding wealthy customers
23:00 - Getting into the luxury mindset when you're not wealthy
26:00 - Teaching others to embrace premium pricing
28:00 - The Alex Hormozi quote that changes everything
32:00 - Benefits of premium positioning: Working less, earning more
38:00 - Scaling from $975 to $2,500 per event
41:00 - Turning expertise into education and authority
44:00 - Expanding into corporate markets

Connect with Catalina:

Photo Booth Business (Canada/US/Australia): https://photoboothmastery.catalinablo...
Connect on Instagram:   / photoboothmastery  

Connect with Salena:

Instagram:   / thesalenaknight  
Podcast: https://salenaknight.com/podcast-2/
JOIN the Accelerator Program: https://scale.theretailacademy.net/sy...


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Ready to position yourself as the premium option in your market? This episode shows you exactly how to make the mindset shift that transforms your entire business.

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