From Floundering to Food Innovator: This Latina Leader Invented Diablo Sauce
Автор: Fahad Khawaja
Загружено: 2025-11-28
Просмотров: 84
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Hear the motivating story of Jessica Serrano, a Latina leader who transformed from feeling like a floundering fish out of water to becoming a food innovator, inventing the popular @TacoBell Diablo Sauce. With a focus on community and a willingness to zig when others zag, she was able to turn her passion into a successful career in quick service restaurants and food. Through her story, discover the importance of tapping your community, creatively work with creators and influencers, and ultimately just finding ways to figure it all out on the go to build a strong brand presence. By combining innovative products like Diablo Sauce with savvy marketing techniques, she was able to establish herself as a leader in the food industry and inspire others to follow in her footsteps.
Jessica Serrano is the Chief Marketing Officer of Bagel Brands and was most recently Chief Marketing Officer at Dig Inn, with prior leadership roles at Burger King, Taco Bell, Dole, and Kraft.
This episode is sponsored by @philotv
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