Build Series Part 01: New & Existing Clients, Setting Expectations w/ Ben Lasseter Design Ecology

We start our build series with new clients, existing clients and setting expectations. Our build series guest is Ben Lasseter of Design Ecology in Austin, TX. They are an award-winning landscape architecture and luxury pool design/build firm with an incredible reputation.

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*Topics Discussed:*

**[00:01:08] The importance of understanding how a swimming pool is built
**[00:04:18] Why are we starting with new clients, existing clients, and setting expectations?
**[00:05:24] What are the things you notice about working with existing customers versus maybe a new customer that you've never worked with before?
**[00:06:58] Who falls under that existing client category?
*[00:08:03]* any red flags when you're meeting with customers
*[00:09:39]* New builder struggles and transitioning to getting paid for designs
*[00:12:59]* Be realistic for yourself and the industry
*[00:16:37]* Relationship between pool builder and existing clients
*[00:18:46]* Lyon Ad.
*[00:23:03]* Having an influence on home owners and home builder
*[00:26:22]* Is there any advantages to working with a homeowner opposed to the builder?
*[00:31:01]* Do you start with homeowner or home builder?
*[00:32:04]* How to keep clients and relationships
*[00:36:11]* Jmax Plumbing communicating with home builder
*[00:39:46]* How much more valuable do you become when you tack on the landscape architecture side?
*[00:43:44]* What does the landscape architect cover?
*[00:45:24]* Homeowner referrals and architect lead source
*[00:48:51]* Social media for pool builders and the impact it has.
*[00:55:23]* Recap of the episode meeting