From Therapist to "CEO": Why I Coach Service-Based Business Owners

Are you running a service-based business and feeling the weight of it on your shoulders? After 20 years as a licensed therapist and 15 years as a business coach, I’ve learned that business strategies only work if the business owner has the mindset to execute them.

In this video, I share my journey from clinical work to founding and running Palo Alto Therapy—a successful service business in the heart of Silicon Valley—and why I am passionate about coaching other service professionals.

WORK WITH ME: https://smallbusinesscounseling.com/

In this video, I discuss:

The Therapist-CEO Edge: How my background in psychology helps me coach business owners not just on profit, but on emotional stability, leadership, and resilience.

The "Deep Dive" Method: How I applied the same obsessive study habits I used for clinical skills to reading over 200 business books—and how I translate that knowledge for you.

Expanding Impact: Why I am moving beyond just coaching therapists to helping ALL service-based business owners (lawyers, accountants, creatives, consultants) build sustainable, meaningful companies.

Finding Your Ikigai: Why financial success isn't enough, and how to align your business with your deeper purpose.

ABOUT ERNEST SCHMIDT: I am a Licensed Therapist, the Founder of Palo Alto Therapy, and a dedicated Business Coach. I believe that service providers deserve to run businesses that are profitable and emotionally sustainable.

Unlike traditional business coaches who only look at spreadsheets, I look at the whole person. I bring the empathy and insight of a therapist combined with the hard-won experience of a "CEO".

My Philosophy: I believe in "diving deep." Whether it's evidence-based therapy or business management, I study the best methods to provide the best results. I help you bridge the gap between emotional intelligence and business execution.

CONNECT WITH ME: https://smallbusinesscounseling.com/

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