Take a Seat in a B-School Classroom at Altera Institute | Marketing Strategy War Game

What really happens when two FMCG giants go to war?

In this episode of Take A Seat by Altera Institute, we step inside a real-world laundry category battle inspired by the HUL vs P&G rivalry. Led by Karan Bagi, Founder & Mentor at Altera Institute, this session breaks down how billion-rupee decisions are actually made - not in hindsight, but in real time.

This isn’t a textbook case. It’s a live war-game simulation where students role-play competing companies, respond to price cuts, media wars, SKU launches, and strategic traps, and experience how one move forces a counter-move.

From understanding why price wars destroy value, to how low-cost business models are engineered, to why quality dips can permanently shift consumer loyalty - this session reveals the hidden nuances of strategy that most classrooms miss.

What makes Altera different is simple but powerful:These cases are written and taught by industry leaders who lived them. You’re not learning theory - you’re learning how strategy unfolds under pressure, with incomplete information and real consequences.

If you’re an MBA aspirant, early-career professional, or someone curious about how marketing, strategy, and business truly work beyond frameworks - this is a seat worth taking.

Applications to Altera Institute are now open.
Apply now to Altera Institute - https://cutt.ly/Qtl4fkBr

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00:00 – Introduction
00:23 – What is the case based pedagogy?
01:42 – Laundry Wars – Context
02:40 – Market Landscape & Case Facts
08:05 – War Game Simulation
10:46 – Round 2 of War Game
12:56 – Closure – Summary of Strategic Decisions
14:11 – Reflections on the Case Discussion
15:45 – Advice to budding Marketers