Our Roofing Video Ads Strategy

The Behind the Scenes strategy on how we make roofing video ads, analyze them, optimize them, and finally iterate on them.
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We've averaged a 12X ROI across our clients, and we created a new 2.0 version of our product over the past 6-7 months, generating a substantially higher ROI in that timeframe (waiting on the #s on that).

We believe most Roofers fail with Marketing, or miss our on $1-$5M/year they should be getting because of the following 4 problems.
1. Unscalable lead sources
2. Inaccurate Data
3. Non- Targeted Lead Sources
4. Roofing Ads Suck.

We've also created over 500 ads and are creating over 120 ads/month at the time of writing, as that is the biggest problem out of the 4.

At 4 Roofer's we're on a mission to change the way Roofers perceive marketers/marketing, which is part of the reason we make content like this.