Design a Purposeful Brand identity in Illustrator with Sara Gonzalez Hernandez

#adobelive #graphicdesign #branding #illustrator
Embark on an empowering journey with Sara Gonzalez Hernandez, an expert in purposeful design and branding. Explore vital topics on nurturing creativity and social responsibility.

In this session we will...
Craft a full brand strategy for a Mental Health Awareness Club
Understand the creative journey behind brand design: including research, conceptualization, and brand development
Grasp the art of selecting fonts, colors, and crafting logos that leave a lasting impression.

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Guest Sara Gonzalez Hernandez is a freelance brand designer based in London, UK: https://bypandora.studio

Host Kieron Lewis is a freelance graphic design based in London, UK: https://kieronlewis.com/

Subscribe to Adobe’s Podcast: https://adobe.ly/inthemaking

Music by Chillhop Music: https://chillhop.ffm.to/creatorcred

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Join us LIVE on Behance: https://www.behance.net/adobelive

00:00 Start
01:45 Intro to Sara and her work
03:57 Examples of work and context for design
10:47 Imposter Syndrome Club exploration w/ keywords
18:01 Imposter Syndrome Club concept
21:26 Visual identity, exploring color palettes
27:30 Choosing fonts for the project
33:12 Working w/ grids in Illustrator
36:22 Playing with letterforms to stay on theme
50:48 Designing with grids
53:54 Managing clients and finding balance
59:56 Imposter Club chat poll
1:04:24 Combining letter forms, visualizing logos
1:14:4 Using the “m” as an icon
1:15:21 Sara’s use of other apps for branding
1:19:01 Recap
1:22:56 Inspiration within the community