Pamela Slea (Boltive) - Media Tech Talk

Media Tech Talk #009 - Pamela Slea (Boltive)

Pamela Slea, President of Boltive, joins Daevid Richards and Paul Luckett to unpack one of the most under-discussed problems in digital advertising: bad ads. From malvertising and celebrity-impersonation scams to privacy compliance and AI-driven detection, this episode explores how publishers can protect users in real time.

In this episode:
(00:00) – Intro: The invisible problem of bad ads
(02:00) – Pamela’s career: Google, AppNexus & purpose-driven ad tech
(06:00) – What Boltive does and why it exists
(09:30) – How prevalent malicious and miscategorised ads really are
(14:00) – How bad actors evade detection
(18:00) – AI, synthetic users & real-time threat detection
(23:00) – Privacy Guard, CMP gaps & compliance challenges
(30:00) – How ads are scanned before they render
(38:00) – Publisher risk, legal exposure & brand trust
(50:00) – Leadership, ethics & Boltive’s mission

💬 Guest: Pamela Slea – https://boltive.com
| LinkedIn:   / pamelaslea  

🎧 Hosts:
Daevid Richards –   / daevidrichards  

Paul Luckett – https://www.luckettmediaconsulting.com
|   / paul-luckett  

Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.

#MediaTechTalk #Boltive #AdSecurity #Programmatic #PublisherTech #Privacy #FraudPrevention #MediaInnovation