how to write killer google ads (for the 2026 algorithm)

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2012 - Sold my first product online, a camping blanket.
2014 - Opened my first shopify store and launched my first facebook ad
2017 - Sold my shopify store
2018 - Recruited by VaynerMedia’s ecommerce team. Team Member #5. Ran ads for Liquid IV, Supergoop and Young Nails.
2019 - Joined BarkBox as Director of Emerging Channels
2020 - Ran ads
2021 - BarkBox grows from 150mil to 2.5B, goes public on NYSE.
2022 - Started The Moonlighters
2023 - Started exclusively hiring top 1% media buyers.
2024 - Fired sales team, my business partner speaks to every client before we work together. 2025 - 150+ clients served.

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In this video, I break down exactly how to write killer Google Ads that are optimized for the 2026 algorithm. You’ll learn how to craft powerful google ads copywriting and effective google ads headlines that capture attention and convert. I also walk through how to write google ads descriptions that boost clicks and explain why your google ads structure could be the reason your campaigns aren’t scaling.

If you're running performance max ads, I share my exact performance max strategy to help you drive better results. Whether you're targeting non branded search ads, diving into demand gen ads, or trying to improve your return on ad spend, this video has you covered.

I’ll show you how to do google ads optimization the right way — from how to improve ctr google ads, to how to lower cpc google ads while maintaining volume. Plus, we cover smart ad creative strategy and how to scale using ppc strategy 2026 principles.

This is everything you need to write high converting ad copy, follow google ads best practices, and master paid search marketing. Whether you're new or experienced in ppc copywriting, the techniques here will help you take your campaigns to the next level with better google ads scaling strategies.