Content Marketing for Financial Services

The financial services industry is built on relationships, which means you’re always working to earn trust and prove your value to customers. But that’s easier said than done. A 2022 survey by Morning Consult found that consumers hold their financial service providers to higher standards of trust, honesty and data privacy — and that was before this year’s bank failures.

Those high standards are both a challenge and an opportunity for financial institutions to build relationships, position themselves as a trusted voice and grow their business.

Join Mary Ellen Slayter, lead content strategist and CEO of Rep Cap, as she shares how to create quality content for financial services that speaks to your buyers’ pain points while staying on the right side of regulatory compliance.

Here are the key takeaways:
• Leverage original research to create thought leadership content
• Develop a distinctive brand voice that resonates with consumers
• Empower your employees to share your message on social media

👉 Read more: Content Marketing for Financial Services
https://repcap.com/content-marketing-...
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In this video ⌛

00:00 Introduction
02:32 What's the goal?
07:29 Develop your CVP
12:57 Using your original research
16:41 Employee advocacy
20:17 Examples!
37:06 Q&A