1968-1969 SPECIAL REPORT: "POP FESTIVALS"

In the United States, rock festivals seemed to spring up with a more self-defined musical identity. Preceded by several precursor events in the San Francisco area, the first two rock festivals in the US were staged in northern California on consecutive weekends in the summer of 1967: the KFRC Fantasy Fair & Magic Mountain Music Festival on Mount Tamalpais (June 10–11) and the Monterey International Pop Festival (June 16–17).


The concept caught fire and spread quickly as rock festivals took on a unique identity and attracted significant media attention around the world. By 1969, promoters were staging dozens of them. According to Bill Mankin, in their dawning age rock festivals were important socio-cultural milestones: "… it would not be an exaggeration to say that, over a few short years, rock festivals played a unique, significant – and underappreciated – role in fueling the countercultural shift that swept not only America but many other countries [during the 1960s]. It seems fitting… that one of the most enduring labels for the entire generation of that era was derived from a rock festival: the ‘Woodstock Generation’."

Reflecting their musical diversity and the then-common term ‘pop music’, for the first few years, particularly in the US, many rock festivals were called ‘pop festivals’. This also served to distinguish them among the ticket-buying public from other, pre-existing types of music festivals such as jazz and folk festivals. By the end of 1972, the term ‘pop festival’ had virtually disappeared as festival promoters adopted more creative, unique and location-specific names to identify and advertise their events. While it was still in vogue, however, over-zealous promoters eager to capitalize on the festival concept made the most of it, with some using the term "Pop Festival" or "Rock Festival" to advertise events held on a single day or evening, often indoors, and featuring only a handful of acts.

Today, rock festivals are usually open-air concerts spread out over two or more days and many of the annual events are sponsored by the same organization.