Can Being Yourself Really Scale Businesses

This episode takes you inside Big Festoon as Elisabeth Carley-Leonard shares how being unapologetically herself helped her grow a £100k business in under a year.
Join us at the next Big Festoon → https://www.iatqb.com/BigFestoonArena

Connect with the guest Elisabeth:
Website: https://www.vibesandvisibility.com/
Instagram:   / elisabeth.carleyleonard  
Vibes & Visibility Instagram:   / vibesandvisibility  

Inside this conversation

This is a live, unfiltered conversation recorded at Big Festoon, featuring social media strategist and speaker Elisabeth Carley-Leonard.

Elisabeth breaks down:

How her agency went from launch to £100k turnover in 10 months
Why confidence matters more than “perfect” social media strategy
What happens when you stop trying to look cool and start showing up honestly
The psychology behind why imperfections build trust (the pratfall effect)
How embracing “main character energy” changed her visibility and income

If you’re building a personal brand, running a service business, or struggling to show up consistently online, this episode will resonate.

Key themes discussed

Building confidence before building strategy
Authenticity vs. polish on social media
Turning personality into a commercial advantage
Visibility, self-belief, and momentum in business
Why being relatable converts better than being flawless

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The Big Festoon is a high-energy business event for people who want to grow without shrinking themselves. It’s about visibility, creativity, connection, and doing business differently.

🎥 Filmed live at the Your Video Team pop-up studio at Big Festoon Spooktacular October 2025

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