Why Japanese Denim Is So Expensive | So Expensive

A pair of typical blue jeans might not cost you much, but it could set you back a few hundred dollars if it's the renowned Japanese selvage variety. Japanese denim from a brand like Momotaro in Kojima, Japan, can cost over $2,000. Today, Japanese denim is often regarded as one of the finest types of denim in the industry. So what's so special about Japanese denim? And why is it so expensive?

For more information about Momotaro, visit: https://momotaro-jeans.com/

Editor’s Note: In this video, the translation at 10:40 is incorrect. The year should be 1965, not 1964. The correct translation of Manabe’s quote is “It was during this time that jeans production began in Kojima, in 1965.” Insider regrets the error.

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Why Japanese Denim Is So Expensive | So Expensive