Bozoma Saint John: How to Stop Sabotaging Your Success | Aspire with Emma Grede

In this electrifying sit-down, marketing powerhouse Bozoma Saint John tells Emma Grede how trusting her gut—and refusing to shrink—propelled her from a junior assistant’s cubicle to the C-suite, and now to founding the hair-care disruptor, Eve by Boz. She unpacks why “excellence is a baseline” was the mantra drilled into her by her Ghanaian parents, shares the exact language she used to claim credit without apology, and explains why ditching a rigid five-year plan unlocked once-in-a-lifetime opportunities. Boz dives deep on separating ego from intuition, funding a factory in Ghana to center Black women in a $7-billion industry, and spotting the storytelling through-line that ties every bold career move together. If you’re ready to amplify your voice, own your wins, and make audacious moves, this conversation is your playbook—hit subscribe, and share it with someone who needs a confidence boost today.

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ABOUT ASPIRE WITH EMMA GREDE
Build the life of your dreams and learn from the world’s most successful people.

Emma Grede, one of America’s richest self-made women - wants you to make the most of your life. On ‘Aspire with Emma Grede', learn through thought-provoking conversations with some of the most successful and smartest minds on the planet, including goop founder Gwyneth Paltrow, investor, philanthropist and former chair of Starbucks, Mellody Hobson, podcast host Jay Shetty, billionaire entrepreneur and Shark Tank star Mark Cuban, and public luminaries like Meghan, Duchess of Sussex and former First Lady Michelle Obama. Each episode will unpack their habits, philosophy and strategies, covering career advice, well-being, psychology and of course how to win in business. The show offers personal stories, data-driven advice, real-world strategies, and the experience you need, to turn your dreams into reality.

LISTEN TO ASPIRE WITH EMMA GREDE
link.pscrb.fm/f0281/Aspire_YT

ABOUT EMMA GREDE
Emma Grede is a founding partner and chief product officer of SKIMS and CEO of Good American. She also made history as the first Black woman to serve as an investor on Shark Tank.

#entrepreneur #entrepreneurship #aspirewithemmagrede #podcast #businessadvice #business #marketing #branding #netflix #endeavour #womeninbusiness #womenempowerment #femaleentrepreneur #femalefounders #startup
00:00:00 Introduction
00:01:45 Excellence as an expectation
00:07:51 How being "different" helped Bozoma succeed
00:15:17 From temp to editing Spike Lee scripts
00:22:09 Ad Break
00:24:12 Casting Beyonce and taking credit for your work
00:27:58 How to advocate for yourself and know when to leave a job
00:36:10 How to start a career in marketing
00:40:24 What can you learn from "powerhouse" founders?
00:42:50 What is the key to a great marketing campaign?
00:45:48 Ad Break
00:48:31 The tradeoffs Bozoma has made for success
00:51:55 Trusting your gut and accepting mistakes
00:55:50 Chaos at Uber
01:00:06 Honesty and leadership
01:05:01 Ad Break
01:07:11 Loving and believing in yourself
01:14:49 How to market a new brand
01:18:17 Recovering from a marketing blunder
01:19:39 Eve by Boz
01:24:29 Investing versus raising capital
01:27:26 Real Housewives of Beverly Hills
01:35:14 Pregnancy struggles and having more kids
01:37:59 What does the future hold?
01:41:13 Rapid Fire Questions