TOEFL Listening Practice: Lecture on Consumer Behavior | Academic Test
Автор: Spinta-Your Test Prep Buddy
Загружено: 2026-01-09
Просмотров: 30
Challenge your TOEFL Listening abilities with this lecture on marketing and psychology. The professor breaks down the psychology of consumer decision-making, exploring the cognitive shortcuts and biases that influence our purchasing habits.
This practice is perfect for test-takers looking to improve their comprehension of business and behavioral science concepts.
Key Topics Covered:
● The Five-Stage Decision Process: From need recognition to post-purchase behavior.
● Cognitive Biases: The impact of the availability heuristic, anchoring, and loss aversion.
● Choice Architecture: How framing and the "decoy effect" are used to influence choices.
● Social Influences: The power of social proof and word-of-mouth in marketing.
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