Defining the ROI of Social Media | Adam Biddle | TEDxSquareMile

Social media is used by over half the population of the world and ubiquitous in any brand or public marketing mix, but there has been no clear path laid out to approach it, what strategy use and how do we define and understand ROI? This talk will simplify the complex ever changing world of social media with a look at what needs to be used to help understand social media regardless of your intention of using the platform. Adam Biddle has been at the forefront of media since 2009, launching the first-ever social agency for celebrities. In 2011, he was part of a small team that set up theAudience (the WME x Sean Parker social media agency) in the UK, going on to become the Managing Director of Vice Media Groups in-house social media agency, Edition. He is now the CEO and co-founder of GH05T, a social media and content production agency based in East London. Over the past 10 years, Adam has worked with over 500 Brands, celebrities, entertainment properties, sports events, HNWI and heads of states. He doesn’t use social media, or attend marketing events, and this will be his first public talk on the subject of social media. Adam Biddle has been at the forefront of media since 2009, launching the first-ever social agency for celebrities. In 2011, he was part of a small team that set up theAudience (the WME x Sean Parker social media agency) in the UK, going on to become the Managing Director of Vice Media Groups in-house social media agency, Edition. He is now the CEO and co-founder of GH05T, a social media and content production agency based in East London. Over the past 10 years, Adam has worked with over 500 Brands, celebrities, entertainment properties, sports events, HNWI and heads of states. He doesn’t use social media, or attend marketing events, and this will be his first public talk on the subject of social media. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx