Ad Tech Simplified: What is an Ad Exchange?

As one of the programmatic key elements that also hosts the auction where the requirements of all parties transform into a perfect match, the ad exchange deserves extra attention. In this video, our head of marketing, Lina Lugova, explores the role of an ad exchange in the programmatic ecosystem.


By watching it, you will learn:
✔️what is a programmatic ad exchange
✔️ad exchange’s part in the media buying process
✔️why an ad exchange is important in the RTB business
✔️how to distinguish an open ad exchange from a preferred one [blindfolded]
✔️whether you need an ad exchange or an ad network

00:00 Introduction
00:26 What is an ad exchange
00:40 The role of an ad exchange in media buying
01:35 RTB flow ad exchanges take part in
02:35 How to connect to an ad exchange
03:05 Types of ad exchanges
04:30 How to buy media without an ad exchange
05:00 Benefits of selling inventory through an ad exchange
05:27 Benefits of buying ads through an ad exchange
05:51 Ad network vs. ad exchange: who wins?
06:29 [Table] Differences between ad network and ad exchange
07:50 What is Epom ad exchange?
08:45 Learn more about Epom white-label DSP

🗀Sign up for Epom RTB platform: https://epom.com/free-trial

🧠Prefer reading? Here is a comprehensive piece about an ad exchange:
https://epom.com/blog/dsp/what-is-an-...

Follow us on social media, where we share insights and interesting stats:
FB:   / epomcom  
LI:   / 2412434