The “Spotify Wrapped” Growth Hack That Made an App Go #1

Every year, one simple formula dominates the internet: “Spotify Wrapped, but for X.” 🎧

In this clip from the Sub Club Podcast, viral marketing expert Joseph Choi breaks down how the Verse app used that exact concept to go viral — designing AI-generated “bedrooms” based on users’ music tastes.

The result? A viral hook that pushed Verse to #1 in the App Store.

💡 Takeaway: When you blend personal data, nostalgia, and shareability, you don’t need a massive ad budget — just the right story.

🎙️ Watch the full Sub Club episode for more viral growth insights →    • How to Go Viral on TikTok (and Profit From...  

#SubClubPodcast #AppGrowth #ViralMarketing #SpotifyWrapped #VerseApp #MobileApps #AppStore

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