Marketing Measurement for Beginners | Part 3 - Incrementality & GeoLift Testing
Автор: Funnel
Загружено: 2024-11-14
Просмотров: 1931
Welcome to Part 3 of our mini-series on Marketing Measurement! In this episode, we’re diving into Incrementality Testing and GeoLift Testing, two powerful methods in marketing measurement that help you understand the real impact of your campaigns.
In this video Janos, VP of Measurement at Funnel explains what incrementality testing is, how geolift testing works, and why these approaches are essential for understanding the true effectiveness of your marketing efforts. You’ll also learn about the limitations of these testing methods and get insights on what to consider when using them.
Be sure to subscribe for Part 4, where we’ll wrap up the series with a discussion on Triangulation. 👉 @WeAreFunnel
TIMESTAMPS
00:00 - 00:39 - What Is Incrementality Testing?
00:40 - 00:48 - What Is Geolift Testing?
00:49 - 1:21 - How Does Incrementality Testing Work?
1:22 - 1:54 - How Does Geolift Testing Work?
1:55 - 2:27 - Why Is Geolift Testing Important?
2:28 - 3:08 - 3 Benefits Of Incrementality And Geolift Testing
3:09 - 5:13 - Limitations And Practical Considerations For Incrementality And Geolift Testing
STAY TUNED:👇 LinkedIn: / funnel-io
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TikTok: / wearefunnel
Blog: https://funnel.io/blog
#marketingmeasurement #incrementalitytesting #geolifttesting #marketinganalytics #digitalmarketing #dataanalysis #marketing
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