Outboard Brands You Should AVOID At ALL Cost (And The 4 That Are Worth It)

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Outboard Brands You Should AVOID At ALL Cost (And The 4 That Are Worth It)

In the last few seasons, certain outboards exposed a problem most buyers never see on the showroom floor: when something small goes wrong, everything stops. Not because the engine failed… but because the system decided it had to.
Sounds like “modern safety,” right?
Here’s the twist. The more software-driven the motor becomes, the more ownership depends on things you can’t see—sensor agreements, voltage stability, dealer-only tools, and updates that sometimes arrive after the first wave of owners already paid to be the test case. And when that happens, a tiny fault doesn’t feel like a tiny fault. It feels like lost throttle, long downtime, and a season slipping away while you wait for permission to diagnose your own engine.
By the end of this video, we’re going model by model—counting down the outboards you should avoid at all cost… and ending with the four that still inspire real confidence when you strip away the hype.
Let’s uncover what’s really happening out there—and why it’s getting expensive fast.


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