Why Book Launches Fail and What Authors Should Do Instead | Diary of an African Entrepreneur

Is spending millions on a book launch really worth it? 🤔📚

In this episode of Diary of an African Entrepreneur, we break down why most authors waste money on big parties and flashy launches—only to see little to no book sales.

Instead, learn the smarter path: invest in PR, promotion, and marketing budgets that actually get readers excited about your book. Because at the end of the day, books don’t sell themselves—you have to market them.This is practical advice every African author and entrepreneur needs to hear.

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