Razor Ridge Leads: Rocky Steppe Agent Spotlight

From Delivery Driver to $48K Months: How Rocky Steppe Scaled His Insurance Business with Razor Ridge Leads

In this episode of the Agent Spotlight, Ayo Bakare sits down with longtime partner and top producer, Rocky Steppe. Rocky shares his powerful "all-or-nothing" journey—transitioning from a delivery driver to a full-time insurance agent just days before his first child was born.

Discover how Rocky navigated the early days of his career with limited capital, the importance of mentorship, and the specific lead strategies that allowed him to scale to a $48,000 APV month. He breaks down his exact "speed-to-lead" process, how he uses text-to-appointment workflows, and why "Premium" digital leads have become the engine behind his consistent $10K+ weeks.

In this video, you’ll learn:

How to transition from part-time to a high-six-figure insurance career.

The difference between Standard and Premium lead types (and which one yields higher-income clients).

Rocky’s daily dial schedule and text automation secrets.

How to manage show rates and handle objections with confidence.

Why consistency in lead purchasing is the ultimate "numbers game" for success.

Whether you're a new agent struggling with phone anxiety or a veteran looking to increase your ROI, Rocky’s insights on "massive action and constant correction" are essential listening.