How to Set Up a Content Marketing Engine in the Age of AI | Draft.dev Webinars

On May 22, 2025, we hosted our webinar "How to Set Up a Content Marketing Engine in the Age of AI". This webinar provided the complete framework you need to build predictable, revenue-driving content marketing systems for technical audiences. Whether you're starting fresh or optimizing your current content strategy, you'll learn proven processes from our decade of experience scaling content operations from startups to enterprise companies.

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Here is what we talked about in this webinar:
Why Content Marketing Engines Matter More Than Ever
Content Management Systems for Technical Publishing
Analytics and Measurement in the AI Era
Converting Traffic into Known Leads
Retargeting Strategies for Developers
Content Calendar Implementation
Proving ROI to Business Leadership
AI Era Adaptations and Opportunities

Resources and tools we referenced in the webinar:
Growth Memo UX Study of AI Overviews: https://www.growth-memo.com/p/the-fir...
Jamstack Site Generators: https://jamstack.org/generators/
Netlify Next.js Deployment: https://docs.netlify.com/frameworks/n...
Dev.to Developer Community: https://dev.to/
Ahrefs AI Traffic Tracking Guide: https://ahrefs.com/blog/track-analyze...
MailChimp: https://mailchimp.com/
Kit: https://kit.com/
HubSpot: https://www.hubspot.com/
Google Consent Mode Partners: https://cmppartnerprogram.withgoogle....
Dynamic Remarketing Best Practices: https://support.google.com/google-ads...
Hacker News: https://news.ycombinator.com/
Lobsters: https://lobste.rs/
Trello Calendar Power-up: https://trello.com/power-ups/55a5d917...

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Video edited & produced by The Podcast Consultant - https://thepodcastconsultant.com/