Duda x Andy Crestodina: How to turn client websites into conversion engines
Автор: Duda
Загружено: 2021-09-01
Просмотров: 2586
Join Duda & Andy Crestodina as we examine top mistakes made by web-pros when designing client websites, which factors hurt conversion, and what you can do to get better results.
Dive into visitor psychology, ideas that can significantly impact engagement, and watch Andy review sites submitted in real-time, based on his wealth of experience in content and design.
Try Duda for Free: https://bit.ly/duda-trial
0:00 How to turn client websites into conversion engines
6:13 Andy’s Presentation starts
7:25 Types of Conversion
8:07 Traffic x Conversion Rate = $
9:42 Why don’t visitors convert?
11:04 Why do people convert?
13:12 Questions to ask your clients
14:52 Useful words and phrases
18:36 Anatomy of the “perfect” B2B service page
20:26 Most homepage visitors don’t scroll
23:12 There are two kinds of evidence (quantitative & qualitative)
24:12 Testimonials
25:29 Put your best evidence … on a rarely visited page
27:09 Call to Actions
30:01 Find and fill the gaps
32:38 Live sites examinations start
57:30 Q&A
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