How Cycle Brand Used Amitabh Bachchan to Build Trust & Value | Cycle Pure Agarbathi Case Study

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00:01 - 🌸 Introduction: The humble beginning of Cycle Pure Agarbathi
01:05 - 👤 Founder Story – N. Ranga Rao’s spiritual business vision
02:05 - 🔁 Why the Name “Cycle Pure”? Hidden meaning revealed
03:31 - 👃 The Power of Aroma – Building emotional connections
04:05 - 🌍 From Mysuru to 70+ Countries – The global journey
05:16 - 🎬 Storytelling in Advertising – A masterclass in branding
05:58 - 🌟 Amitabh Bachchan as Brand Ambassador – The perfect match
06:36 - 🔬 Innovation & Diversification – Adapting with time
08:01 - 🌱 Sustainability & Eco-Friendly Operations
09:01 - 🎯 Business Lessons – Purpose over profit philosophy


How Cycle Brand Used Amitabh Bachchan to Build Trust & Value | Cycle Pure Agarbathi Case Study

How did a simple incense stick brand from Mysuru grow into a global household name endorsed by Amitabh Bachchan? 🌸
This video explores the incredible business journey of Cycle Pure Agarbathi — a powerful case study in branding, marketing, and emotional storytelling.

Cycle Pure Agarbathi, owned by the NR Group, started as a small family business in 1948. Over time, it evolved into one of India’s most trusted brands through consistent quality, cultural relevance, and smart marketing strategies.

In this detailed business case study, we’ll cover:
✅ The brand’s humble beginnings in Mysuru
✅ How emotional connection became the heart of their marketing
✅ Why Amitabh Bachchan was chosen as the brand ambassador
✅ The impact of celebrity endorsement on brand perception
✅ How traditional Indian values shaped their product identity
✅ Advertising strategies that built long-term customer loyalty
✅ Business lessons every entrepreneur can learn from Cycle Agarbathi

This video is perfect for entrepreneurs, marketers, and students who want to understand how a small regional brand became an international success — without losing its cultural soul.

💡 Learn how simplicity + emotion = unstoppable brand growth!

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