What Your Brand Name is Really Saying to Customers

In today’s episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You’ll hear a practical breakdown of how to avoid the “curse of knowledge,” how to test if your name really works, and what makes a tagline stick in someone’s brain. Listen in to discover the simple shifts that make your message irresistible.

Subscribe for more content here: https://www.youtube.com/channel/@stor...

Start using StoryBrand.ai now to generate sales and marketing content that cuts through the noise and connects with more customers with your free 7-Day Trial at https://storybrand.ai/?utm_medium=soc...

Connect with Donald Miller on social media:
  / donaldmiller  
  / donaldmillerwords  
http://StoryBrand.com

Building a StoryBrand 2.0 is now available!
https://buildingastorybrand.com/?utm_...
Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!
In a world filled with constant, on-demand distractions, it’s harder than ever for businesses to cut through the noise and connect with their customers. Building a StoryBrand 2.0 equips you with the proven, perfected StoryBrand framework, giving you the tools to clarify your message and effectively engage your audience.

This updated edition, Donald Miller deepens the original teachings with new insights and cutting-edge tools to transform how you communicate your unique value, helping your business stand out and grow. Order Building a StoryBrand 2.0 now on Amazon or wherever you buy books!

Video Highlights:
00:00 Intro