START HERE: Amazon FBA Explained for People Who Feel Overwhelmed

Thinking about Amazon FBA but feeling overwhelmed, confused, or unsure who to trust?

This video is your starting point.

In this FBA 101 breakdown, I explain what Amazon FBA actually is, why it still works in 2026, and why so many people fail—not because Amazon doesn’t work, but because it’s taught backwards.

This is not a hype video.
This is not a get-rich-quick pitch.
And this is definitely not about chasing trends.

It’s a calm, honest explanation of:
0:00 About Amazon FBA
0:46 Why Most Amazon FBA Education Is Taught Backwards
1:30 What Amazon FBA Actually Is (And What It Isn’t)
2:30 Why Amazon FBA Wins vs Other Online Businesses
3:30 Why Smart People Still Fail at Amazon FBA
4:20 How Founders Actually Win (The MUSE Method)
8:26 A Real Product Example (From Idea to Brand)
12:20 Amazon Product Research Tools
13:48 Your Product Hypothesis
14:26 Next Step (What to Do After This Video)

If you’ve ever thought:
“I feel like I should understand this by now, but I don’t,”
this video was made for you.

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👋 START HERE IF YOU’RE NEW TO AMAZON FBA

I mentioned in the video that I’ve linked a few different resources below depending on what stage you’re in right now.

You don’t need to do all of these.
Just choose the next right step.

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📓 FOUNDERS JOURNAL (shown in video)

For idea-stage builders who want clarity before action

The Founder’s Journal is a guided workbook I use to help people think like founders before they invest in inventory.
It helps you:
• slow down noisy thinking
• clarify what kind of business you actually want to build
• move from “I’m interested” to “I’m clear”

👉 Get the Founder’s Journal here:
https://fba-edu.store/products/the-fo...
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🗓️ FOUNDERS WEEK (LIVE TRAINING)

For people who want structure, context, and momentum

Founders Week is a live, multi-day training where I walk through the Amazon FBA journey end-to-end and explain how all the pieces fit together—from idea to income.

This is where things really start to click.

Dates: Next Training: Feb 12 - 16, 2026
👉 Learn more and save your spot for Founders Week:
https://www.fba-edu.com/founders-week

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🎓 CLASS OF ’26 — FBA EDU

For people ready to build seriously

Class of ’26 is my flagship Amazon FBA education program.
It’s designed for people who don’t want hacks or shortcuts—but do want a clear roadmap, checklists, timelines, and guidance while they build.

In includes:
✓ multiple courses
✓ a private community
✓ group coaching

👉 Learn more about Class of ’26 here:
https://www.fba-edu.com/open-enrollment

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If this video helped you feel clearer or calmer about Amazon FBA, that was intentional.
And wherever you are right now—you’re not behind.

You’re just getting started, the right way.