End-to-End Customer Journey in Automotive Powered by Intelligent CX | Product Inspiration Series

Sebastian Scharfenberger from the Automotive Industry Business Unit at SAP provides an overview of the end-to-end customer journey powered by SAP Intelligent CX. Watch this product inspiration video to learn about the strategic imperatives of SAP's automotive solutions and our major innovations as part of the Intelligent CX portfolio.

The key highlights shared in this video are:
00:00 - Introduction
00:58 - Why does SAP Invest in CX Solutions for the Automotive Industry?
02:43 - What Specific Scenarios do we Support with our SAP Portfolio?
05:29 - How can Automotive Customers Benefit from our CX Solutions?
06:22 - Start of the Demo
07:14 - Demo: SAP CDP with 720 Degree Profile on Customer and Vehicle
09:35 - Demo: SAP Vehicle Management in SAP S/4HANA
10:39 - Demo: Segmentation of Automotive Customers in SAP CDP
11:53 - Demo: Personalized Campaigns in SAP Emarsys Customer Engagement
13:20 - Demo: Customer Receives an Email with a Personalized Offer
13:45 - Demo: Digital Automotive Journey in SAP Commerce Cloud
16:29 - Demo: Get a Trade-In Offer for a Used Car with SAP Recommerce
19:26 - End of the Demo
19:44 - Summary Intelligent CX from SAP

Further Information:
Get ready and experience Intelligent CX from SAP for Automotive: https://sap.to/6055qqXI1
Explore further automotive solutions from SAP: https://sap.to/6056qqXIG
Explore intelligent customer experience (CX) innovations fueled by AI: https://sap.to/6057qqXIH
Link to the SAP Interactive Value Journey for Automotive: https://sap.to/6058qqXIy
Industries and CX Value Stories in Automotive: https://sap.to/6050qqXIK
Engage with us through the SAP Community for Automotive: https://sap.to/6051qqXIz