This TFN professional development webinar looks at range planning best practice, within the fashion apparel sector.
For most fashion based businesses range planning will include designing, costing, sourcing & selecting a collection based around a season, theme, or a response to market demands.
Our Panel:
Chaired by Lisa Trencher - Senior Lecturer Fashion Business/Fashion Buying/Product Development at The Manchester Metropolitan University
Leigh Gallagher - Trend & Design Director at LG Trend + Design Consultancy
Shaun Hulm - Senior Merchandiser at N Brown Group
Rick Bowen - Menswear Merchandiser at N Brown Group
Bethany Hack - Retail Strategist at EDITED
Discussion points:
Where to start & the strategic considerations
Post season & historical analysis
The design & research phase
Having your brand identity
How important is ‘newness’?
Deciding on the total number of garments per range
Different garment types I.E., tops, bottoms, knits etc
Fabric considerations & colourways
Costings, RRP & margin
Order quantities & sizing
How does the task change between on and offline retail?
The interaction between the design, buying & merchandising teams
How has fast fashion changed the range planning process
The future of range planning
Range planning art or science?
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