A love letter to media planners:
Автор: #MediaSnack
Загружено: 2021-03-19
Просмотров: 349
This week on #MediaSnack LIVE
Have we neglected the media planner? On #MediaSnack LIVE we can't help but opine about the craft of media planning and argue that it is needed more than ever in this complex media world. This is especially true when the media planner is empowered with the AI tools to optimize some of the basic maths of media planning like reach & frequency. We advocate to the advertisers that it is the media planner who will be your guardian of how your brands show up in the world, hugely important to maintain brand reputation and navigate brad safe media environments.
Let us know your thoughts in the comments below...
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Each week we give an Alternative Perspective, asking:
What's going on?
What are the implications?
What marketers should be doing?
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"We Don't Need Brand Safety, We Need Brand Care" (MediaPost)
https://www.mediapost.com/publication...
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