Unified GTM Live Episode 36 | MUST LISTEN: How Your Pipeline Problem Costs You $50MM+/Quarter

In this week’s live event, Chris discusses the insights he gained from attending the Pavilion Go-To-Market 2024 conference. He critiques the prevalent issues plaguing current marketing and sales strategies, emphasizing the importance of efficient pipeline creation as a determinant of successful business operations. He reflects on the conference's average content but highlights the value of networking and real-world insights gathered from industry leaders.
Chris dissects the persistent pipeline problems faced by companies and communicates the necessity for a cross-functional alignment involving CEOs, CFOs, and boards to rectify marketing inefficiencies. He stresses the detrimental effects of outdated growth methodologies and proposes a shift towards a model that better reflects true business performance. He maintains that outdated concepts fill boardroom discussions, preventing effective problem-solving and strategic advancements. He points to the ripple effects of such misalignment - increased CAC, decreased growth efficiency, and deceptive performance metrics.

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Looking for inspiration, advice, insight, and information on the state of B2B SAAS marketing today? Refine Labs CEO Chris Walker is here to share his years of experience and knowledge.

Join us every Tuesday live to get your B2B marketing questions answered:   / chriswalker171  

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