The Hummer: From War Hero to Global Villain

How did a military truck built for the U.S. Army become the most iconic status symbol of the 2000s… and then vanish almost overnight?

In this video, we break down the entire history of the Hummer — from Arnold Schwarzenegger’s obsession, to the Gulf War TV coverage that made it famous, to GM’s failed luxury reinvention, and the environmental backlash that ultimately killed the brand.

You’ll learn:
• How a Hollywood actor convinced AM General to build a civilian Humvee
• Why the Gulf War turned the Humvee into a pop-culture legend
• How GM tried to transform Hummer into a luxury empire
• Why celebrities, gangsters, and millionaires couldn’t get enough of it
• The environmental wars that turned the brand into a villain
• How the 2008 financial crisis and Iraq War combined to destroy Hummer
• And why GM resurrected it in 2020 as a massive electric beast

This is the story of a vehicle too big, too loud, too controversial — and too legendary to forget.

⛽ From battlefields to Hollywood red carpets, from $130,000 gas-guzzlers to 4-ton electric giants — this is the real story of the HUMMER.

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