How To Test Facebook Ads from A-Z in 2025

How To Test Facebook Ads from A-Z in 2025

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In this video, I break down exactly why most brands fail at creative testing — and how that single mistake is costing them millions in lost revenue. If you're still tossing new ads into existing campaigns and hoping for the best, you're burning budget and missing out on scale.

I’m sharing the exact systematic testing framework responsible for over $1.7B in Meta ads revenue — including my proven campaign structure, evaluation process, scaling strategy, and budget allocation rules. This is the same system that helped brands go from $600 to $350K/month.

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0:00 Why 99% of Brands Test Meta Ads Wrong
0:14 The Big Mistake That’s Costing You Millions
0:31 Who I Am and What I’ve Done with Meta Ads
0:52 The $1.7B Testing System Overview
1:14 The Real Reason Your Ads Fail
1:26 What’s Happening in Your Ad Account Right Now
1:54 The Testing Infrastructure That Actually Works
2:04 Exact Campaign Setup: Budgets, Audiences, and Objectives
2:26 Segregating Videos vs Statics for Clean Results
2:40 Step-by-Step Creative Evaluation Process
3:13 Live Example: How to Judge Winning vs Losing Ads
3:46 Scaling System: Dual Scaling Method Explained
4:10 How to Graduate Winning Ads to Performance Campaigns
4:50 Budget Allocation Rule: The 80/20 Split
5:23 Weekly Creative Testing Rhythm
6:13 The Power of Compounding Winning Ads
6:28 What Happens When You Test Systematically
6:54 The 3 Choices You Have Right Now
7:29 Join Meta Ads at Scale: Program Overview
8:17 Why the $10K Investment Is Worth It
8:32 Final Thoughts: Build a Portfolio of Winning Ads