Megan Bowen on Refine Labs, Demand Gen & Founder-Led Marketing
Автор: Jordan Villanueva
Загружено: 2025-11-27
Просмотров: 5
In this episode, I sit down with Megan Bowen, CEO (and now majority owner) of Refine Labs, a B2B demand gen agency that’s worked with ~300 SaaS companies and hit over $20M in revenue at its peak. We talk about taking over from a strong founder brand, steering the company through market contraction, and rebuilding a marketing engine that doesn’t depend on one personality.
What we get into:
How Megan went from COO to CEO—and then bought the company from Chris Walker
The 6-week onboarding & audit process Refine Labs uses to unlock ~50%+ pipeline growth for clients
The Brand / Demand / Expand model and how to rebalance budgets between demand capture (Google, retargeting) and demand creation (brand, content, dark social)
Why founder-led marketing is an asset, not a strategy, and how to diversify beyond a single face
Smarter ways to measure brand: self-reported attribution, share of search, and financial metrics instead of just last-click data
If you’re a B2B founder, CMO or agency owner trying to grow pipeline without burning money on performance ads, this conversation is a masterclass.
👉 Like the video, drop a question for Megan in the comments, and subscribe for more B2B growth interviews.
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