How to Write a Powerful Creative Brief - Best Creative Brief Format/Template - Agency Summit 2022

Subscribe to the Brand Career Booster newsletter and learn the best frameworks to accelerate your career and become an irreplaceable brand leader:
https://brandcareerbooster.com

In this video, Kevin teaches us how work with clients and teams to write powerful creative briefs. This session was originally presented at the 2022 Agency Summit. Learn about our on-demand course on How to Write a Powerful Creative Brief where we walk through exactly how to write (and not write) each component of a great brief:
https://gurulocity.com/courses/creati...

0:00 Introduction, Learning Objectives, Agenda
4:01 What All Great Creative Briefs Do, Creative Brief Definition
7:01 Typical vs. Ideal Creative Development Process
13:36 The Ideal Creative Brief (Format/Template)
16:18 Example Creative Briefs (Mountain Dew/Adobe Stock)
24:21 Communication Strategy: The Heart of a Great Brief
26:11 Communication Strategy Examples (H&R Block/Barbie)
32:20 Wrap-up and Next Steps

Check out our brand management training and development programs:

BRAND MANAGEMENT ACCELERATOR PROGRAM
A revolutionary learning & development platform designed to accelerate the performance of consumer brand managers
https://gurulocity.com/membership/

LIVE IN-DEPTH TRAINING WORKSHOPS
https://gurulocity.com/brand-team-tra...

1:1 BRAND LEADERSHIP COACHING
https://gurulocity.com/brand-leadersh...

----------

SUBSCRIBE FOR MORE VIDEOS
https://www.youtube.com/c/Gurulocity?...

Kevin Namaky is the CEO at the Gurulocity Brand Management Institute, a consumer marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms, Ancestry.com, Johnson & Johnson and Gorilla Brands. Kevin is also a featured instructor for the American Marketing Association, lectures at the IU Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable consumer brands.

To learn more, visit Gurulocity here:
https://gurulocity.com/

CONNECT ON SOCIAL MEDIA

LinkedIn:   / knamaky  
Facebook:   / gurulocity  
Twitter:   / knamaky  
TikTok:   / brandmanagertips  

#creativebrief #creativestrategy #brandmanagement #brand #brandstrategy #training #fmcg #advertisingcampaign #agency #strategist #agencysummit