AI in B2B Marketing: Wins, Misses, Next Moves | Renegade Marketers Unite

GenAI now sits inside content workflows, SDR outreach, and competitive intelligence. Marketing teams are seeing real wins and real growing pains, and the open question is where to focus next.

To answer that, Drew brings together Kelly Hopping, John McKinney (Cornerstone Licensing), and Brian Hankin (Altium Packaging) to share the AI plays they are running right now and how they’re leading the charge. Here’s how:

In this episode:
• Kelly shows how AI weaves through content, SDR workflows, web chat, product work, and SEO, plus how OKRs and certifications lift AI fluency across the team.
• John uses AI agents for competitor tracking, outbound support, and coding, and treats AI as a sparring partner for strategy before it reaches the C suite.
• Brian runs an AI campaign engine that builds multi-touch programs in minutes and tracks lifts in engagement, qualified leads, proposals, and wins.

Plus:
How AEO connects to SEO and what needs to shift for LLM-driven discovery
How leaders model AI use with internal knowledge bases and cross-functional pilots
How to structure AI readiness
Where CMOs can start

Tune in if you want AI use cases you can put to work now and a clearer view of where to point your team next.

Chapters
0:00 – Introduction
1:53 – Kelly Hopping: From content hacks to full-stack AI
5:00 – The SDR Human-AI sweet spot
7:33 – AI replaces SDRs on web chat
9:57 – John McKinney: AI agent for competitor intel
12:34 – Brand safe agents that ship posts
16:14 – AI agent spins campaigns from CRM
18:20 – Brian Hankin: About Altium Packaging
19:10 – AI campaigns for every persona
22:25 – Proprietary inputs, human edits, higher CTR
26:59 – CMO Huddles: Connect, learn, act together
29:20 – AEO, GEO, AIO… or is it just SEO?
34:21 – Make AI readiness everyone’s job
42:33 – Are cross-functional champions in place?
46:20 – Advice on adopting and disseminating AI across org

Connect with us on LinkedIn:   / renegade-llc  

Connect with Drew on LinkedIn:   / drewneisser  
Connect with Kelly on LinkedIn:   / kellyhopping  
Connect with John on LinkedIn:   / fjmckinney  
Connect with Brian on LinkedIn:   / brian-hankin-89080  

To find the transcripts of all episodes, suggest future guests, or learn more about quite possibly the best B2B marketing agency in New York City, visit https://renegademarketing.com/

To learn more about CMO Huddles, visit: https://cmohuddles.com/

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