Ep 010: How To Build a 47 Crore ARR D2C Brand? | Story of Shobitam | Ft. Aparna Thyagarajan

Backstory: I've known Aparna Thyagarajan and her husband Raghu and have worked closely with them for a long time now. I've always wondered how Aparna was so calm and self assured with every move of her's. She's an extremely successful founder of Shobitam Inc and an ardent angel investor. She is also the angel who made the most number of investments in Jio Indian Angels Season 1. I am proud to have brought her on my podcast and to have picked her brain.

Here is her website: https://shobitam.com

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00:00:00 - Introduction
00:00:29 - Early Life and Inspiration
00:00:32 - The Journey of Shobitam
00:01:36 - Starting Shobitam
00:05:02 - Working with Artisans
00:06:24 - Impact of Technology on Shobitam
00:07:47 - Perception of Age in Entrepreneurship
00:10:59 - Challenges for Women Entrepreneurs
00:12:01 - Promoting Women Entrepreneurship
00:13:09 - Profitability in D2C Companies
00:15:32 - Pricing Strategy and Customer Acquisition
00:16:01 - Value Proposition and Customer Trust
00:16:39 - Understanding the Global and Indian Market
00:18:25 - Innovation and Expansion
00:19:22 - Entering the Indian Market
00:20:07 - Customer-Centric Approach
00:20:22 - Understanding the Customer and Offering Solutions
00:22:13 - Product Evolution and Trust Building
00:24:00 - Role of Brand Ambassador
00:25:07 - Choosing the Right Brand Ambassador
00:26:42 - Investment Philosophy
00:30:12 - Cultural Differences and Entrepreneurship
00:32:06 - Shobitham's Growth and Future Vision
00:33:01 - Support and Challenges for Women Entrepreneurs
00:33:17 - Family Support and Business Establishment
00:35:06 - Role of Team and Family in Shobitham
00:36:25 - Impact Over Money: The Driving Force
00:37:05 - Closing Remarks