Chapter 8 – Our Hail Mary (The Vortic Military Edition)

How Vortic's Military Edition Watch Helped Win the Legal Battle Against SWATCH Group

This is Chapter 8 of the story of Vortic Watch Company’s 6-year legal battle with the SWATCH Group as written and narrated by R.T. Custer, documenting his experience with and perspective on the landmark lawsuit “Hamilton v Vortic.” In this video, we'll take a deep dive into how the first Vortic Watch Company Military Edition watch helped to pay our legal fees. From the genesis of the idea to the groundswell of support it created, we'll explore the journey that led to the creation of this iconic timepiece.

Learn more and pre-order the book - https://www.vorticwatches.com/victory

In this video, R.T. and Rob Lantz talk about the Hail Mary Vortic threw in 2019. The company needed to make more money in order to survive, so they launched the first Military Edition watch.

The response was overwhelming. Customers rallied behind Vortic, and the company made $250,000 in just 24 hours. This success not only saved the company but also created a groundswell of support that lasted for years.

Hamilton v. Vortic could have easily gone all the way to the Supreme Court, so R.T. and the Vortic team needed to save their money and protect their American Dream. Thankfully they weren’t alone and this David v Goliath story could continue.

Learn more about the story and pre-order the book at https://www.vorticwatches.com/victory. Join us for weekly releases of each chapter and witness this David vs. Goliath story. Don't forget to take advantage of our special offer and pre-order the book today.

00:00 - Legal Disclaimer
00:05 - Intro
00:25 - It will cost HOW MUCH!?
01:50 - Starting the conversation on PR around the legal case
02:11 - The genesis of the Military Edition watch
02:22 - There was just one problem...
03:11 - Rob recalls his council
03:21 - First, we never needed to stop making watches!
03:48 - Vortic's advertising was crystal clear
04:40 - Upcycling matters!
05:16 - The Underdog Tale caused a groundswell
05:39 - A surprising revelation
06:31 - A life-changing decision was made
06:56 - November 11, 2019 – a day that changed Vortic forever
07:07 - One more win
07:40 - The Veterans' Watchmaking Initiative
08:03 - Why we never really needed to announce the court case
08:41 - We had a lot of support from YOU. Thank you!
09:24 - Wrap up
09:48 - https://vorticwatches.com/victory

Like this content? Check out our:
‣ Current inventory of one-of-a-kind watches: https://vorticwatches.com/watches
‣ Military Edition watch (available 11/11 each year): https://vorticwatches.com/military
‣ Heirloom pocket watch conversions: https://vorticwatches.com/convert
‣ Instagram:   / vorticwatches  
‣ Facebook page:   / vorticwatches  
‣ Twitter feed:   / vorticwatches  

Follow along as we restore vintage pocket watch movements and give them new life with Vortic Watch Co., and as we build a brand new watch company from scratch, focused on making high-quality American-machined watches.

Thanks so much for watching, and be sure to subscribe to our channel so you don’t miss out on any exciting updates! You can also stay in the loop & get exclusive access by signing up for our weekly newsletter at https://www.vorticwatches.com

Additional Keywords: Vortic Watch Company, Hamilton v Vortic, Military Edition Watch, American Dream, SWATCH Group, legal battle

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