How to add Leads to a Sequence and Start Closing Deals with Apollo

Sequences are outreach campaigns with any number of sequential contact points and tasks that you can customize to personally engage your target audiences at scale. They help your team deliver communications to your customers and complete the right tasks at the right time to speed your prospects through your pipeline and turn them into paying customers as efficiently as possible.

The benefits of Apollo sequences include:

Institutionalized best practices for engaging leads into easy-to-follow guides that automatically add defined tasks to your Apollo dashboards on set schedules, which ensures consistency and accountability for your sales team.

A/B testing for message templates, scripts, and strategies to confirm the best version of any step in your sales process.

Reporting to compare and optimize your approach and help you to confirm the best times for every message you send.

Reports include specific data relative to your messaging, such as how many messages were delivered, opened, replied to, and bounced.

As you use Apollo to hone in on your ideal customer profiles, create sequences to match each type of outbound and/or inbound prospect with automatic and manual messages, LinkedIn engagement, calls, and action items that speak directly to the value propositions they want.

Timestamps
00:00 - Intro
00:21 - Apollo's Engagement Features
00:35 - Creating a New Sequence
01:35 - Steps
02:12 - Manual Email
03:10 - Creating an Email Template
07:33 - Creating an A/B Test
07:56 - Adding Phone Calls
09:20 - Outro

About Apollo

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with contacts, and establish a modern go-to-market strategy. Apollo's B2B Database includes over 265+ million contacts and 30M companies with robust and accurate data. Teams leverage Apollo's Engagement Suite to scale outbound activity and sequences effectively.

Learn more: https://www.apollo.io/

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