Unlocking Event Strategy | 5 Tactics for Business Growth

Too often, events are treated as standalone moments—instead of integrated, full-funnel opportunities for business growth. And let’s be real: getting internal stakeholders to think strategically isn’t easy.

In this EPN Monthly Meetup, we dive into the real-life roadblocks that keep event strategy on the sidelines—and share practical, actionable ways to break through.

What You’ll Learn:
1️⃣ Give Every Event a Bullseye
Decide your single priority: pipeline generation, deal acceleration, closing, or brand awareness. Focus drives impact.

2️⃣ Build Event Personas
Attendee personas ≠ buyer personas. Learn how to design experiences that meet your audience where they are.

3️⃣ Fix Event Attribution
Stop letting events look like cost centers. Tie ROI to your actual sales cycle for better alignment and buy-in.

4️⃣ Adopt a Product Mindset
Name your event. Build a go-to-market plan. Define its value. When you speak like a product owner, leaders listen differently.

5️⃣ Pause When You Feel the Swirl
When things feel messy, stop and reset. Simplify decisions, realign stakeholders, and protect your strategy.

Whether you’re designing events, leading marketing strategy, or driving revenue growth, this session will give you the frameworks and tools to elevate your impact.

👉 Join our free Slack community to connect, collaborate, and grow with 850+ event professionals: Register at https://www.gregoryevents.com/community.