Lead Magnets That Convert: This is What You Need to Know

In this video, we’re diving into everything you need to know about lead magnets that convert — what they are, why they matter, and how to create ones that actually attract the right audience. You’ll learn about three powerful types: intelligence-based magnets that build authority, resource-style magnets that save people time, and service-based magnets that offer a taste of what you do best. We’ll also cover how to pick the right lead magnet for your business, what makes one truly valuable, and how to promote it so your efforts actually pay off.

🕒 Timestamp:
00:00 Intro: Lead Magnets that Convert - this is what you need to know
00:50 What is a Lead Magnet?
02:21 Intelligence Lead Magnets
03:40 Resource Lead Magnets
05:22 Service or Benefit Lead Magnets
06:48 How to Choose (and Create) an Effective Lead Magnet
08:55 Get out the Word
10:08 Outro


Lead magnets are one of the most effective tools for growing an email list — but only if they actually deliver value. In this video, we break down what makes a lead magnet work and how to create one that attracts the right kind of leads for your business. It’s not just about offering something free; it’s about solving a specific problem your audience cares about.
We cover three core types of lead magnets: intelligence-based, resource-based, and service-based. Each has a unique strength — from showcasing your expertise to saving people time or giving them a preview of what it’s like to work with you. Knowing which type to use (and when) is key to building a high-quality list.
You’ll also learn what makes a lead magnet irresistible. We talk about the importance of specificity, quick wins, and matching your offer to the buyer’s journey. Plus, we share real examples and prompts to help you brainstorm ideas that make sense for your brand.
Finally, we cover how to promote your lead magnet effectively. A great lead magnet won’t help you if no one sees it — so we’ll walk you through where to feature it and how to drive traffic to it without being pushy.

📚 Resources:

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🎥How to Generate Leads
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🎥The Perfect Landing Page
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🎥The Customer Journey:    • Customer Journey Mapping Tutorial  

🗺️The Email Customer Journey
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📪How to Build an Email List
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🤓ChatGPT Prompts for Marketing Cheat Sheet
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📈Proven Tactics for Effective Lead Generation
https://www.siteground.com/academy/le...


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