How to build customer loyalty

In this lesson, we delve into the importance of customer loyalty and how it drives profitability in business. Learn about different types of customers - A, B, and C classes - and discover effective methods to build and maintain loyalty. From providing exceptional customer service and implementing reward systems to leveraging brand entanglement and solving problems effectively, this video offers practical insights and strategies for creating loyal customers who continually support your business.

00:00 Introduction to Customer Loyalty
01:57 Types of Customers: A, B, and C
04:04 Building Loyalty Through Customer Service
04:37 Reward Systems and Loyalty Programs
06:18 Technology and Customer Loyalty
09:00 Brand Advocates and Public Displays
12:52 The Role of Brand Entanglement
19:33 Handling Customer Complaints Effectively
20:38 Conclusion and Next Steps

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