How Scott Frazier Uses Video DMs to Drive $600K+ from LinkedIn (Social Selling Playbook)
Автор: Jordan Villanueva
Загружено: 2025-10-15
Просмотров: 4
We’re live with Scott Frazier to break down the actual LinkedIn system that turns attention into pipeline. In 11 months he hit ~1M impressions, 400k reach, 22k engagements, 5k new followers—and, more importantly, $600K+ in new revenue from social selling. No spray-&-pray. No templates. Just a tight ICP, smart content, and video/audio DMs that lead to calls.
What you’ll learn
Why LinkedIn ≠ Instagram (and why virality ≠ revenue)
The ICP deep-dive: how specificity slashes churn and boosts close rates
The weekly cadence that compounds: 4–5 posts/wk, 10 high-value comments/day, ~10 new connections/day
Video/Audio DM flow: comment → connect → value → 60-sec voice/video → smart follow-ups
Follow-up that isn’t annoying: value links, timing for green dot and night sends, switching text/audio/video
Using Sales Navigator to find buyers (tenure, role, city, funding, team size)
Metrics that matter: track revenue, not just impressions
Founder reality: building a brand while running a business
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