The Revolut growth story Chad West 50k - 20m customers in 5 years!

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Dexter interviews Chad West, VP of Marketing at Argent and former Director of Global Marketing at Revolut. Discover how Chad helped scale Revolut from 50,000 to 20 million customers in just 5 years and why he believes digital assets will surpass fintech's potential.
What You'll Learn:

🚀 Chad's growth marketing strategies that scaled Revolut 400x
🪪 Why crypto wallets and digital assets are the next fintech revolution
🤝 Career advice for marketers navigating AI disruption
💹 Marketing tips for fintech founders on customer acquisition without massive ad spend
✈️ Chad's journey from UK politics (advisor to PM David Cameron) to fintech and Web3

About Chad West:
Chad West joined Revolut in 2017 as employee #25 and their first senior marketing hire. He transformed Revolut from an unknown fintech app into one of the world's fastest-growing tech companies through advocacy-driven growth, referral campaigns, and community building.
Now VP of Marketing at Argent (Ethereum's leading smart wallet) and advisor to Sorare, Chad shares his unconventional marketing philosophy focused on customer advocacy over expensive advertising.

Chapters

00:00 Intro
01:30 What it's like to work at Revolut
03:50 How Revolut Identified a gap in the market
05:20 How Chad joined Revolut
08:10 Expanding Revoluts early customer base
12:00 Being obsessed with customers
15:20 Revoluts first 1 million customers
19:00 Leveraging PR and Media


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** Check out Fintech Chatter Podcast for the full Audio interview **
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