How to Make Brand Videos That Win Investors, Customers, and Trust (Psychology Breakdown)

https://productstorymedia.com/

00:00 – Why Most Brand Videos Fail
01:15 – The Secret: Make Viewers Feel Understood
02:00 – The Mindset Shift That Changes Everything
02:56 – Tip 1: Define the Character (Who Are They?)
03:59 – Tip 2: How They Present Themselves
04:58 – Tip 3: Set the Right Scene (Environment Matters)
05:40 – Recap: The 3 Keys to a Relatable Brand Video

Investors won’t care.
Customers won’t convert.
Viewers won’t stay…

Unless your video makes them FEEL understood.

In this video, I break down the psychology behind high-converting brand videos and show you how to create one that builds trust, relatability, and emotional connection—the exact formula used by top startups and multi-million dollar campaigns.

✅ What You’ll Learn

Why most startup/crowdfunding videos flop
(and how to avoid sounding like everyone else)

The secret: Character-Driven Storytelling
– Use a “main character” your audience sees themselves in
– Trigger emotional connection and loyalty
– Turn casual viewers into believers (and buyers)

💡 Perfect For:

✅ Startup founders
✅ Crowdfunding campaigns (Kickstarter, Indiegogo, etc.)
✅ Entrepreneurs building trust with their audience
✅ Brands needing higher conversions and engagement
✅ Anyone using video to scale influence and sales