Tracking in the AI-Driven Era-Keynote Presented by Triple Whale
Автор: Logical Position
Загружено: 2025-08-21
Просмотров: 39
Join Jake Singer of Triple Whale for a data-driven keynote that explores the evolving landscape of eCommerce tracking, attribution, and performance marketing. In this session, Jake breaks down the challenges brands face with data loss, cookie limitations, and fragmented customer journeys—and offers actionable solutions to align marketing performance with financial outcomes.
Learn how to build a solid data foundation using first-party pixels, unified dashboards, and consistent naming conventions. Discover the power of multi-touch attribution, incrementality testing, and contribution profit analysis to make smarter budget decisions and optimize ad spend across platforms. Whether you're a DTC brand, agency, or performance marketer, this talk will help you rethink last-click attribution and embrace a holistic approach to measuring success.
Perfect for marketers, eCommerce leaders, and analytics teams looking to improve ROI, reduce blind spots, and connect marketing metrics to real business impact.
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