The Worst Super Bowl Commercial Ever: The Story of Nationwide's Boy Who Couldn't Grow Up Ad

There is no bigger yearly television event than the Super Bowl. Every year millions of Americans tune into to watch the big game and see who will take home the Lombardi trophy. However not everyone who watches The Super Bowl are watching it because they are football fans some just want to see the commercials. In many ways the discourse about Super Bowl commercials can become just as popular as the discourse about the game themselves. Companies spend millions of dollars to try and break through the noise and stand out from the pack, and there have been many great Super Bowl ads. But those aren’t fun to talk about. Instead this video is about maybe the greatest whiff in Super Bowl advertising history. This is the story of the darkest Super Bowl Commercial of all time. Nationwide Insurance’s story of “The Boy Who Couldn’t Grow Up”

Newspapers and Websites referenced:

The Palladium Item 1-25-2007

https://www.nbcnews.com/storyline/sup...

https://www.usatoday.com/story/money/...

https://bleacherreport.com/articles/2...

https://www.dispatch.com/story/busine...

Time Stamps

0:00 (Intro)
1:30 (A Brief History of Superbowl Advertising)
04:34 (Nationwide Insurance)
06:12 (Enter Peyton Manning)
07:16(Invisible Mindy Ad )
07:48 (The Making of The Ad)
08:33 (The Boy Who Couldn't Grow Up)
09:22 ( The Backlash)
10:26 (Nationwide defends themselves)
11:50 (Conclusion)



All Videos used in this can be seem here

https://pastebin.com/ynCvPMEU