Building a Real Estate Brand to Remember ft. SuperGaoLat Aaron
Автор: BORE
Загружено: 2026-01-13
Просмотров: 49
In the first episode of BORE, host Grayce Tan sits down with SuperGaoLat Aaron from KW Singapore to unpack what it really takes to build a real estate brand that stands out — and sticks.
This episode goes beyond names, logos, and aesthetics. SuperGaoLat Aaron shares how he approached branding as a business decision, not a marketing gimmick — from defining identity and positioning, to ensuring consistency across content, client experience, and day-to-day operations.
Together, they cover:
How a brand becomes an extension of how you work, not just how you look
Why memorability comes from clarity and consistency, not volume
The role of personal identity in building trust with clients
How strong branding supports lead conversion and long-term business growth
Common mistakes realtors make when trying to “build a brand”
“It’s not just a name — it’s a whole identity.”
BORE is where realtors talk about how they actually run their businesses — the thinking, systems, and decisions behind the scenes.
Follow this page. You’re about to see how top realtors build brands, structure their businesses, and grow with intention.
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